| 12:27 PM EST

Retooling Mobility Around Cost, Convenience

By 2030, consumers say their choice of transportation in an era of autonomous vehicles will be defined by cost and convenience, not brand, according to new research by IBM’s Institute for Business Value.
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By 2030, consumers say their choice of transportation in an era of autonomous vehicles will be defined by cost and convenience, not brand, according to new research by IBM’s Institute for Business Value.

Industry executives agree, says Ben Stanley, global automotive research lead for the institute. He says their challenge will be to deliver services to the occupants of their self-driving vehicles—even when they switch from one model to another.

Click HERE to view a 25-page summary of the study.

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