Saab: Too Much Metal to Move?
This is the Koenigsegg Trevita. Trevita is an abbreviation. In Swedish. It signifies “three whites.” It has a couple of meanings in the context of this car. For one thing, the specialty vehicle manufacturer has developed a finishing process that makes the visible carbon fiber weave body work look like sparkling white diamonds, not anthracite.
Second, there will only be three of the cars built.
Koenigsegg was going to purchase Saab from General Motors. Now it isn’t.
GM has been looking to divest itself of Saab for a number of reasons. One of them is that it doesn’t sell a whole lot of cars. For example, Saab sales through October were just 7,441. Even HUMMER outsold it, with 8,500.
Although to Saab’s credit it should be pointed out that compared with the same ten months of 2008, its sales are off 61.5%, not the 64.4% that HUMMER is down. What’s more, in October 2009, Saab outsold HUMMER, 513 vehicles to 307.
However, when you look at those numbers and then look at the Trevita’s three, maybe it makes sense why Koenigsegg has pulled the plug.