Shelby Mustang: A Few Colors More
You may be surprised to learn of how many 2017 Mustangs are on offer.
There are the V6 Fastback and the EcoBoost Fastback. There are the V6 Convertible and the EcoBoost Premium Convertible. There are the EcoBoost Premium Fastback and the GT Fastback. There are the EcoBoost Premium Convertible, the GT Premium Fastback and the GT Premium Convertible.
And there are the 2017 Mustang Shelby GT350 and Shelby GT350R.
While you might think that with continued comparatively low gas prices, vehicles like the Mustang would be moving off of dealer lots leaving a cloud of burnt rubber behind.
Yet that’s not the case.
(To be fair, it is worth noting that the Ford powertrain engineers have done an impressive job vis-à-vis performance and fuel efficiency. A Mustang with a 2.3-liter EcoBoost engine provides 310 hp and 320 lb-ft of torque yet has a highly respectable EPA-estimated 21/30/24 mpg city/highway/combined, which is certainly nothing to sniff at, even though 93-octane fuel is recommended.)
Through the first quarter, Mustang sales—as in all of the above—are 22,464, which is down 25.5 percent compared to Q1 2015.
(To be fair to the Mustang Team, know that that -25.5 percent is better than the performance of the Focus and the Fusion, which were down in the first quarter by 26.9 percent and 32.3 percent, respectively.)
Ford has announced that it will be bringing back the Shelby GT350 and the GT350R Mustangs, cars that the company describes as “the most track-capable, street legal” Mustangs the company has ever produced.
The vehicle has a 5.2-liter, 526-horsepower V8 that brings the power to the rear wheels and MagneRide damping all around to keep the wheels on the ground.
Generally, when a new model year vehicle comes out there is something different for the new versus the previous.
But Ford isn’t changing much in this case.
In fact, the only difference between the 2017 Shelby Mustangs and the 2018 Shelby Mustangs is an expanded exterior color pallet.
For 2017 you can get one in Grabber Blue, Race Red, Magnetic, Triple Yellow, Lightning Blue, Avalanche Gray, Ruby Red, Oxford White, or Shadow Black.
For 2018 Ford is also offering Orange Fury, Kona Blue and Lead Foot Gray.
Certainly the overall number of Shelby Mustangs sold is a fraction of the overall number.
In our neck of the proverbial woods, the staring price for a V6 Fastback is $25,185, which means that we could buy two of them for the starting price of a GT350 ($56,145) and have $5,775 left over for gas.
So maybe it just is a matter of adding a few more colors to help juice the sales of the Shelby Mustangs, given that they’re the kind of cars that a subset of a subset would be interested in buying, away.
Still, just three colors more?
For conducting business in the U.S. market, Toyota has historically had several separate business entities: a sales and distribution company headquartered in California (Toyota Motor Sales, USA); manufacturing operations (Toyota Motor Manufacturing North America); a racing subsidiary (Toyota Racing Development, USA); the Toyota Technical Center for R&D in Ann Arbor; and a design facility in California (Calty Design Research, Inc.). On April 1, 2006, Toyota merged its R&D operations and its manufacturing operations into a single company.
Often when there are vehicles that have ceased production and are in the process of being completely moved out of the system there are sales numbers that look like this: Honda Insight: June 2016, 9; June 2015, 126; % change: 93.1% Sometimes there is a vehicle that has just gone into production and it catches the sales at just the right time so that there are numbers that look like this: Honda Ridgeline: June 2016, 2,472; June 2015, 7; % change: 33,856% OK.
Ford has made an accomplishment that will never be bested, never even be tied.