Students and the Auto Industry
Automakers and suppliers worry about attracting new talent, especially recent college grads.
Automakers and suppliers worry about attracting new talent, especially recent college grads. AutoBeat Insider and Towers Watson recently talked with engineering students at the University of Michigan about their aspirations and their perception of the auto industry.
The students say they are uncertain about the industry's stability and career opportunities. But they're also intrigued by emerging automotive technologies.
What would coax these students to join the auto industry? The group cites flexible hours, a feeling of importance and responsibility, coworkers that are open to new ideas and the ability to pursue further education.
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I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?
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Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.