Supplier Balancing Act
As U.S. car sales growth peaks, auto suppliers must manager their resources more closely than ever, notes Julie Fream, president and CEO of the Original Equipment Suppliers Assn.
But that’s just part of the challenge. She points out that companies also must balance demand for new technologies with the need to continue tech development for more traditional products.
Fream says suppliers must tap new areas of expertise. That means adding know-how internally or partnering with others through alliances or joint ventures.
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Dan Nicholson is vice president of General Motors Global Propulsion Systems, the organization that had been “GM Powertrain” for 24 years.
I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.