The Art of BMW
In case you happen to be rolling around Art Basel this weekend in Basel, Switzerland, you may be interested to know that BMW is a partner of the international event.
As Annette Schönholzer and Marc Spiegler, directors of Art Basel, put it in a joint statement, “Art Basel enjoys the long-standing partnership with BMW, which has played an innovative role in the artworld for many decades now. We look forward to collaborating on new concepts in the future.”
The Alexander Calder BMW. No, this one-of-a-kind work of art is not one of the shuttles used for Art Basel.
So what does this mean? Well, the BMW Group is providing vehicles for the “official VIP shuttle service” for Art Basel.
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