The ATS and Juke Walk into a Bar. . .
This is the Cadillac ATS.
This is the Nissan Juke.
The ATS is hailed and pretty much venerated.
The Juke is sometimes thought to have its first vowel wrong.
Here’s something interesting about the ATS and the Juke.
In 2013, 38,319 ATS models were sold.
In 2013, 38,157 Jukes were sold.
That’s a difference of just 162 units.
Who’s laughing now?
Often when there are vehicles that have ceased production and are in the process of being completely moved out of the system there are sales numbers that look like this: Honda Insight: June 2016, 9; June 2015, 126; % change: 93.1% Sometimes there is a vehicle that has just gone into production and it catches the sales at just the right time so that there are numbers that look like this: Honda Ridgeline: June 2016, 2,472; June 2015, 7; % change: 33,856% OK.
Back in 2012 Audi bought Italian motorcycle manufacturer extraordinaire Ducati for €860-million which, at the time, probably seemed like a good idea.
If heritage means anything in this industry, then it is surprising that Buick doesn’t make more of its history because the story of the early years of the company is nothing short of astonishing.