The Not-S0-Secret of Success



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Sometimes, time can get the better of an author. Take motivationalist Brian Tracy and his recently released Reinvention: How to Make the Rest of Your Life the Best of Your Life (AMACOM). Almost halfway through it you’ll find: “Unemployment levels are at an all-time low.” Well, we all know that’s not the case. 
But that notwithstanding, there is still some value in the book, especially as unemployment isn’t at an all-time low. And while you might think that someone who gives speeches and writes books for a living might not be all that helpful vis-à-vis one’s non-motivationally oriented career, Tracy points out that he’s worked at 22 different companies, serving in roles ranging from construction worker to importer and distributor of Japanese cars. Clearly, he’s experienced in personal reinvention.
Essentially, the book is in the classic self-help genre, but with the contemporary focus on the “laws,” including attraction, belief, cause-and-effect, expectations, forced efficiency, inertia . . . Whatever.
While it isn’t modeled as one of these laws, Tracy puts his finger on what undoubtedly makes the difference between success and failure, whether you’re in a job or have just lost one: “Anything worthwhile takes a long period of hard work and single-minded concentration to achieve. You must resist the siren song of the path of least resistance and discipline yourself to do what is hard and necessary to achieve the goals that are truly possible for you.” Outwork anyone, and chances are good you’ll succeed. Just try to get by and before you know it, you coworkers will be saying “Goodbye.”—GSV

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