The Spectrum of Green
Although the proliferation of green vehicles continues apace, a recent survey conducted by Ipsos (ipsos-na.com) for RetailMeNot.com indicates that there is a whole lot going on that doesn’t meet the eye, as in a whole lot of people not being particularly concerned with the relative environmental benefits or benigness of their product purchases. The survey goes beyond cars to various products and practices, but auto is a part of it.
(I wonder about those people who apparently actively don’t buy green products. Are they ornery. . .or just don’t give a rat’s behind?)
OEMs are facing regulations that require improved fuel efficiency and/or reduced emissions from their cars and trucks—regulations that are global in scope. Whether it is in the U.S., Europe, or China, there are existing and forthcoming requirements for more environmental vehicles.
And while there are those who will show no interest in green products, there are also those who know the Earth is flat.
Dan Nicholson is vice president of General Motors Global Propulsion Systems, the organization that had been “GM Powertrain” for 24 years.
The Tesla Model 3 is certainly one of the most controversial cars to be launched in some time, with production models (a comparative handful, admittedly) presented on a stage with a throng of people treating it like it was an event with Beyoncé, Taylor Swift and Ed Sheeran, all at the same time.
Sandy Munro and his team of engineers and costing analysts at Munro & Associates were contacted by UBS Research—an arm of the giant banking and investment firm—and asked whether it was possible to do a teardown and cost assessment of the Chevrolet Bolt EV.