VW Taps Robbie Williams for. . . Marketing
Last week in Germany, Volkswagen announced that British pop star Robbie Williams is its marketing manager.
Well, at least he’s the marketing manager for the company’s “Club & Lounge” trims of the up!, Golf, Beetle, and Tiguan.
The tagline is “Wie gut klingt das den,” which roughly translates into “How good does that sound?”
Yes, a watermarked image from robbiewilliams.com
And speaking of sound, VW announced that it is cooperating with Spotify. Not only are there specific playlists for the various “Club & Lounge” models, but users will be able to generate special playlists along with personal messages that can be emailed or posted on Facebook.
The droll Mr. Williams said of his new role: “For me, it’s a big change. It’s stepping out of the world of pop into a proper job.”
Presumably David Hasseloff wasn’t available.
Incidentally: VW might be hoping that some of Williams’ charm rubs off on its vehicles: Williams has been a phenomenal success in terms of topping the album charts in Germany and he made it into the Guinness Book of World Records for selling 1.6-million tickets in a single day to his 2006 world tour.
Come to think about it, maybe Hasseloff wasn’t considered.
Wie gut klingt das den?
I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?
Although the RAV4 has plenty of heritage in the small crossover segment, competition has gotten a whole lot tougher, so Toyota has made significant changes to the fourth-generation model.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”