VW’s Clean Factory Message
One of the seemingly dirty little secrets of the auto industry is that cars and trucks are—gasp!—built in factories.
Once upon a time, the factories were more than somewhat Dickensian in nature. That hasn’t been the case for a long, long time.
Still, with few exceptions (e.g., Saturn back in the day, Subaru’s zero-landfill in Indiana), car companies tend not to emphasize their production operations in consumer-facing ads.
So credit is due to Volkswagen, which is calling attention to its goal to reduce production-related emissions by 25% in advertisements created for it by agency BlackBoard Berlin. The campaign is called “Think Blue. Book.” The manufacturing-specific spot is “Think Blue. Factory.”
“Think Blue” is VW’s total environmental message, ranging from alternative powertrains to car sharing to, yes, factories.
While some might argue that car companies ought to emphasize the cars they want to sell rather than things like addressing things like volatile organic compounds or whatnot from their factories, there are undoubtedly a growing number of people who are as interested in where their cars are coming from, perhaps a greater number than those who are concerned about how well a car can carve the corners at the Nurburgring.
Incidentally, the spots are not, according to a VW spokesperson in Germany, planned for the U.S.
It should be noted, however, that the VW manufacturing complex in Chattanooga, Tennessee, is the only car factory in the world that has LEED Platinum certification for its environmental approach. What’s more, it is certified to ISO 14001 for its environmental management system.
VW is seriously green (Blue?) in the U.S. It ought to tout that because it has earned the right to.
PennEngineering offers a global supply for a wide range of fasteners for the automotive industry, including China-based facilities that manufacture standard and custom products to world-class standards of quality at lower cost.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
PennEngineering makes hundreds of different fasteners for the automotive industry with standard and custom products as well as automated assembly solutions. Discover how they’re used and how to select the right one. (Sponsored Content)