What a Difference a Vehicle Makes
When November 2015 sales were announced, Porsche Cars North America noted that its sales through November are 47,820 vehicles, up 9.3% from the same period in 2014, when the total was 47,007.
But it is interesting to look a little deeper into the numbers because the Macan SUV makes all the difference for Porsche.
That is comparing year-to-date sales 2015 to 2014, respectively:
All Boxster/Cayman: 6,249 vs. 6,950
All 911/918: 9,447 vs. 9,714
All Cayenne: 15,244 vs. 15,271
All Panamera: 4,729 vs. 5,420
All Macan: 12,151 vs. 6,377
Were it not for the extraordinary popularity of SUVs both large and small (remember that the Cayenne is on the large size, and it is off just 27 units this year over last), there would be a whole lot of red over at Porsche.
Yet when you think “Porsche” do you think “sports car” or “SUV”?
The common wisdom seems to be that midsize cars have pretty much had it in the U.S. new car market.
If heritage means anything in this industry, then it is surprising that Buick doesn’t make more of its history because the story of the early years of the company is nothing short of astonishing.
Often when there are vehicles that have ceased production and are in the process of being completely moved out of the system there are sales numbers that look like this: Honda Insight: June 2016, 9; June 2015, 126; % change: 93.1% Sometimes there is a vehicle that has just gone into production and it catches the sales at just the right time so that there are numbers that look like this: Honda Ridgeline: June 2016, 2,472; June 2015, 7; % change: 33,856% OK.