The aeronautical designers at Airbus Corporate Helicopters (ACH) and the vehicle designers at Aston Martin have been working together for about a year to develop the just-launched ACH130 helicopter, which has design cues taken from the pallet of Aston Martin design.
(Images: Aston Martin)
Yes, car design—at least in cases like this—has been elevated such that it is desirable for other luxury goods, private helicopters.
According to Aston Martin vp and Chief Creative Officer Marek Reichman, “We have our own set of automotive design principles but in recent years we have been learning how to apply our principles to other areas of design, such as architecture, motorcycles and now helicopters. This first application of our design practices to a helicopter posed a number of interesting challenges but we have enjoyed working through them. Beauty is of vital importance to Aston Martin and to our customers and we think the ACH130 Aston Martin Edition is an inherently beautiful machine. It provided a wonderful canvas for our team to work on so we now look forward to seeing everybody’s reaction.”
The design cues include exterior colors—the first helicopter is painted Stirling Green that transitions into Jet Black on the bottom; there is Skyfall Silver around the cowling.
Inside, the backs of the front seats feature the brogue detailing found in a DB11.
Remember the Pierre Cardin Javelin?
Just think: back in the 1970s car companies hooked up with fashion designers like Pierre Cardin and Bill Blass to add some panache to their styling.
Now producers of other products are looking to vehicle designers for a soupcon of additional elegance.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
The high-end automotive CAD/CAM systems do a whole lot more than their name implies. In addition to design and manufacturing, they have the ability to support analysis, product data management, and more.
Systems engineering in increasingly being recognized as a valuable approach to vehicle development - both in design and production. Siemens posits that PLM is the right software system for systems engineering.