What Would Sheldon Drive?
As viewers of “The Big Bang Theory” know, cars don’t play much of a role in the lives of the characters. According to a wiki dedicated to the Big Bang, Penny drives “an old red Volkswagen Golf Cabriolet,” which seems about right. It is hard to imagine Leonard, Howard, Raj, or certainly not Sheldon rolling in a premium vehicle of any kind.
As viewers of the show also know, the guys are big on comic books. They’d be all about something like the forthcoming Marvel movie The Avengers.
But while they’d undoubtedly buy T-shirts emblazoned with the likenesses of Thor, Iron Man, The Hulk, and Captain America, would it drive them to buy a car or crossover?
Why Acura is co-promoting its vehicles in this corner of the Marvel Universe is puzzling. It seems unlikely that the comic fan boys would be moved to go to their local Acura vehicle regardless of what Nick Fury drives.
However, a web-based game that the companies have collaborated on is something that they’d undoubtedly spend hours on. You can see it here.
I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
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