#FORD

Sales

What Does Jeep Tell Us About the Market?

Forget Tesla-killers. Ford is going after Jeep with the Bronco. This could be epic. Or not.

Business

Ford Readies Bronco Sub-Brand

Three “built-wild” models, plus “off-roadeo” experiences and Bronco Nation forum

Business

Velodyne to Merge with Acquisition Specialist

Deal increases funding for further development and commercialization of lidar  

Economics

The End of the Continental & The Trouble with Cars

Not even Matthew McConaughey could say “Alright, alright, alright” about its numbers

Sales

Lincoln Kills the Continental—Again

Luxury marque will focus entirely on SUVs

Marketing

Ford Yanks Social Media Advertising

A gesture against hateful online content. But how effective?

Mustang Mach 1: A Deep Dive

Everything you want to know about the latest pony in the Ford Performance stable

Economics

Amazon to Buy Zoox Robo-Car Startup

Focus is automated ride-hailing, package delivery services

Hybrid

2021 Ford F-150 By The Numbers

The key numbers that tell the story of the truck that continues to lead its segment not year after year, but decade after decade: the F-150

Business

Lordstown Electric Truck Takes Shape

Endurance promises best-in-class traction and sports car-like handling

Sales

Ford’s $42 Billion Cash Cow

F-Series pickups generate about 30% of the carmaker’s revenue. The tally is about twice as much as what McDonald’s pulls in.

Production

Baseball, Apple Pie and Tesla?

California EV maker and Honda are tops in American-made vehicles, new Ford Ranger is No. 1 model

Interiors & Electronics

NACTOY Announces 2021 Candidates

Yes, COVID-19 notwithstanding, there are still significant car launches happening this year

Business

What Suppliers Look for from OEMs

What do suppliers think about their customers? Well, that answer—with a couple of exceptions—isn’t exactly a resounding hurrah.

Economics

LMC Auto & the Industry Right Now: “Shock to the System”

The head of global forecasting for LMC Automotive talks about where the auto industry is at the start of the recovery and how long it might take to get to a state of recovery

Assembly

Ford’s New Pre-COVID Production Target: June 22

Supply chain, healthy plants enable shorter timetable

Autonomous Vehicles

Mach E to Offer Hands-Free Driving

Ford has a lot riding on the Mustang Mach E, as it is the company’s effort not only to make an electric vehicle (it has done that before) but an electric vehicle that is desirable and accessible to regular folks.

Business

EU Opens Antitrust Probe into FCA-PSA Merger

Focus will be on small commercial vans, and maybe more

Interiors & Electronics

2021 Mustang Mach 1 Design and Engineering

The 2021 Mustang Mach 1 is meant to carve tracks and provoke jealousy in all those who didn’t get one of these limited-edition vehicles

Sales

Study: New Model Cavalcade Threatens Profitability

Too Much of a Good Thing? Crossover segment becoming saturated

The Important VW-Ford Collaboration: Trucks

The collaboration between VW and Ford on commercial vehicles is more important than you might think

Sales

Tesla Passes Toyota in Market Value

Stock soars past $1,000 per share

Regulations

Another Door Latch Recall Bedevils Ford

Chronic problems and fixes for fixes continue