One of the challenges that auto companies face when it comes to selling (or more likely leasing) electric vehicles (EVs) is that not only must they convince potential customers of the viability and reliability of the vehicles, not only must they do tremendous work explaining that while it is pretty much like a car it doesn’t make any engine noise because it doesn’t have an engine, not only must they try to overcome the objection that the range is limited even though the person who may buy the car is likely not to regularly commute for a distance that is even a fraction of the total potential battery range. . . they must also help develop the infrastructure for the EVs.
Gary S. Vasilash
Transportation Editor, Gardner Business Media
Kia Motors Corp. will begin selling its first U.S. electric model, the Soul EV, this autumn.
Toyota Motor Corp. says the latest electric version of its RAV4 small crossover will retail for $49,800 when it debuts in California late this summer.