#SONY

Autonomous Vehicles

TuSimple, ZF Partner on Autonomous Big Rigs

Supplier giant delivers automotive knowhow to help commercialize self-driving tech

Design

Yamaha to Stick with Motorcycles

Motorcycle specialist Yamaha Motor Corp., which has partnered with Gordon Murray Design Ltd. on several concept cars, is no longer pursuing any automotive projects.

Autonomous Vehicles

Sony, Yamaha Partner on Autonomous Video Pod

Sony Corp. and Yamaha Motor Co. have developed a self-driving demonstration vehicle that is fitted with large display screens throughout its interior and exterior.

Business

Denso Leads $270 Million Investment in OLED Display Developer

Denso Corp. has invested 30 billion yen ($270 million) in JOLED Inc., a Tokyo-based developer of printed organic light-emitting diode (OLED) displays.

Hybrid

Audi to Bring Gran Turismo Game Car to Life

Audi AG has built a fully operational life-size version of its Vision Gran Turismo video game car for use as a support vehicle at Formula E electric vehicle races and other select venues.

Business

Sony, KDDI Back Autonomous Vehicle Startup in Japan

Sony Corp. and Japanese telecom KDDI Corp. are backing Tier IV Inc., a Japanese startup that develops and sells operating systems for autonomous vehicles.

Honda Unveils “Baby NSX”—as Video Game Car

The small mid-engine sports car Honda Motor Co. was rumored to be developing has been revealed as the carmaker’s latest entry to Sony Corp.’s popular Playstation Gran Turismo racing simulator.

Auto’s Moon Shot

Automakers and suppliers are increasingly partnering with each other, competitors, tech companies and startups to reduce costs and ensure they have the proper expertise and resources to develop the necessary technologies needed for next-generation vehicles.

GM Logo Designer Alan Peckolick Dies

Alan Peckolick, the graphic designer responsible for the most recent version of General Motors Co.’s logo, died earlier this month at the age of 76.

Supplier Touts BMW Gesture Control System

Sony Corp.’s SoftKinetic unit is supplying the gesture-control technology in BMW AG’s 2017 5 Series car.

Sales

At Least 9 Brands Drop Frankfurt Auto Show

At least nine automotive brands have opted not to participate in this September’s auto show in Frankfurt, Automotive News reports.

Design

Pininfarina Fittipaldi Supercar Unveiled

Italian design house Pininfarina SpA and the newly formed Fittipaldi Motors company took the wraps off their jointly developed Fittipaldi EF7 Vision Gran Turismo on Tuesday at the Geneva auto show.

Hybrid

Japanese Start-Up Readies Electric Supercar

Japan’s Green Lord Motors (GLM) Ltd. is following up last year’s Tommykaira ZZ electric sports car with an electric supercar.

Batteries

Developers Vie for Next-Gen Formula E Battery Contract

Formula E Holdings Ltd. has received proposals from nine organizations to develop and supply next-generation batteries for the 2018 season of its electric vehicle race circuit, according to Motorsport.com.

Ford to Offer Dual-Antenna Radio System

Ford Motor Co. is introducing a dual radio receiver system this autumn on certain models of the Fusion and Escape equipped with Sony HD radios.

Business

Sony Signals Interest in Tie-up with a Carmaker

Sony Corp. Kazuo Hirai tells the Financial Times the company would "absolutely" consider a partnership with a traditional carmaker or perhaps developing its own electric car, although he says there are no immediate plans to do so.

Hybrid

Making the Case for Lithium-ion Batteries

Lithium-ion batteries have become the technology of choice for EVs, and falling costs and rising energy levels could keep them on top for nearly two decades.

Ford Debuts $60,000-Plus Pickup Truck

Ford Motor Co. will reintroduce its top-end Limited trim level for the F-150 fullsize pickup truck as a 2016 model this winter.

Electronics

Premium Audio Matters

Do premium audio systems matter when it comes to vehicle purchase intentions?

Marketing

Daring Greatly?

By now you have probably read or viewed on a screen the Cadillac “Dare Greatly” ad.

Sony Seeks Leadership in Image Sensors

Sony Corp. is mounting a push to become the auto industry's top supplier of image sensors, the Financial Times reports.

Electronics

Smartwatch Meets Sonata

What do you do when you lose your car in a parking lot?

Electronics

Auto Everywhere

Electronics is where there will be huge growth, even for companies that are probably better known for products that aren’t vehicle-related.