Sales of electrified vehicle in the U.S. will reach 1.1 million units and capture nearly 7% of the passenger vehicle market by 2025, IHS Markit predicts.
By then, the number of nameplates offering electrified powertrains also will balloon from 18 last year to about 130, says principal analyst Stephanie Brinley. That means that each competing manufacturer will average only 27,000 sales, she tells Automotive News.
Consumer interest in electrification isn’t likely to grow fast enough to match the proliferation of models available. The result, she says, will be years of “growing pains” as carmakers learn how to market their EVs—and convince consumers to buy them.
Brinley will present her assessment in detail on Thursday at the Center for Automotive Research’s annual Management Briefing Seminars in Traverse City, Mich.
Mazda, the Little Car Company That Can, has been working on a number of important fronts of late.
While at the Tokyo Motor Show this week various vehicle manufacturers were showing off all manner of cars and crossovers and transportation devices that typically had to do with something autonomous, connected and/or electrified (ACE, as CAR’s Brett Smith categorizes this burgeoning field), the guys from Chevy were in El Segundo, California, showing off a different take on what can best be described as “toys for boys”—boys who do or don’t have driver’s licenses.
Elio Motors is something of a brash company.