Robert Bosch GmbH aims to offset a slump in global car production it says could last until 2025 by promoting its expertise in electrification, fuel cells and artificial intelligence.
Last year Bosch cut 600 jobs in the automotive sector. CEO Volkmar Denner tells Automobilwoche that slumping new-car production, coupled with the industry’s shift away from internal combustion power sources, will prompt unspecified further reductions at the company this year.
But Denner also sees several growth opportunities, including driver-assist systems and automated vehicles. He says Bosch’s first strategic goal is to be as dominant in electric mobility as it has been with piston engines.
Bosch has been adding jobs in AI development, Denner adds. He says the company also is tapping the know-how at some of its diesel-making facilities to develop fuel cell systems. He points out that fuel cells are more akin to piston engines than electric motors because both require valves, pumps and other related components.
AI will usher in new jobs, according to a book from the consulting firm Accenture. It’s a quick and worthwhile read.
Out on the production floor, nobody talks about AI or expert systems, even though the technology does exist and it's very much a part of automotive production.
While the drive toward full autonomy for vehicles is seemingly picking up speed with announcements from companies with new LiDAR systems or the deployment of deep-learning AI systems in vehicles, and while Bosch is working hard in a number of areas to automate driving, here’s something that is striking that comes out of a study, “Connected Car Effect 2025,” that Bosch and the consulting firm Prognos performed.