Caddy’s “iq” Factor
EV lineup spells the end of alphanumeric names
Cadillac’s upcoming Lyriq crossover will be the first in a new wave of electric vehicles for the brand.
It also will usher in a new naming convention—replacing the current alphanumeric system (CT-based sedans and XT crossovers) with models ending in “iq.” The Escalade SUV is the only model that doesn’t follow the CT/XT # structure.
What’s in a Name?
The new nomenclature “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine,” Phil Dauchy, Cadillac’s head of global brand strategy, tells GM Authority.
This primarily means switching from internal combustion engines to electrified powertrains. Cadillac expects EVs will account for the bulk of its lineup by 2030.
Dauchy notes the iq suffix also provides alteration with Cadillac, with both names ending in an “ick” sound.
Lyriq was chosen in part for its lyrical nature. Not so much in how it sounds itself but in the fact that the Cadillac name is used so frequently in songs. In fact, Dauchy claims the luxury marque is the most cited brand (automotive or otherwise) in music history.
After several delays, Cadillac is due to take the wraps off the Lyriq on Aug. 6. The EV will be about the same size as current XT5 crossover.
The Lyriq will be followed by the Celestiq fullsize sedan. Dauchy vows the future flagship model’s presence and scale will live up to its celestial sounding name.
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