General Motors Co.’s Cadillac brand plans to launch a new version of its Book by Cadillac subscription service next spring.
GM Chief Marketing Office Deborah Wahl offered no details about the updated plan but says it will offer customers more value, convenience and flexibility.
The original scheme debuted two years ago a pilot test in Dallas, Los Angeles and New York City. GM suspended the program last December amid reports of technical issues and high operational costs.
The initial plan charged participants $1,800 per month for the ability to swap Cadillac models as many as 18 times per year, insurance and routine maintenance included. Wahl says about 70% of those to participated in the original program were new to the Cadillac brand.
Effective management is a timeless skill—as demonstrated by this treasure of an article from the AutoBeat Group archive. Although the tools of the trade have changed and proliferated, the basics remain the same. Here are 8 old school (and just darn practical) rules for being an excellent manager.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
The Lexus ES sedan is more than just an offering within the company’s lineup.