General Motors Co.’s Cadillac brand plans to launch a new version of its Book by Cadillac subscription service next spring.
GM Chief Marketing Office Deborah Wahl offered no details about the updated plan but says it will offer customers more value, convenience and flexibility.
The original scheme debuted two years ago a pilot test in Dallas, Los Angeles and New York City. GM suspended the program last December amid reports of technical issues and high operational costs.
The initial plan charged participants $1,800 per month for the ability to swap Cadillac models as many as 18 times per year, insurance and routine maintenance included. Wahl says about 70% of those to participated in the original program were new to the Cadillac brand.
The little car that could still can. And this time as a car that not only gets great fuel economy, but which has ride and handling that makes it more than an econo-box (and its styling is anything but boxy).
Ford has made an accomplishment that will never be bested, never even be tied.
Delegates to the United Auto Workers union’s annual convention in Detroit have overwhelmingly approved a 31% raise for their salaried international leaders.