Cadillac Ready to Relaunch Subscription Service
General Motors Co.’s Cadillac brand plans to launch a new version of its Book by Cadillac subscription service next spring.
GM Chief Marketing Office Deborah Wahl offered no details about the updated plan but says it will offer customers more value, convenience and flexibility.
The original scheme debuted two years ago a pilot test in Dallas, Los Angeles and New York City. GM suspended the program last December amid reports of technical issues and high operational costs.
The initial plan charged participants $1,800 per month for the ability to swap Cadillac models as many as 18 times per year, insurance and routine maintenance included. Wahl says about 70% of those to participated in the original program were new to the Cadillac brand.
When Suzuki developed the GSX1300R, it set out to build the fastest mass-production motorcycle on the market. As competitors gained ground and stringent emission regulations were set, Suzuki set out to reinvent the bike.
Ford has made an accomplishment that will never be bested, never even be tied.
Dan Nicholson is vice president of General Motors Global Propulsion Systems, the organization that had been “GM Powertrain” for 24 years.