Cadillac Unveils CT5 Sedan
General Motors Co.’s Cadillac unit has released images of its upcoming CT5 midsize sedan ahead of the car’s public unveiling at next month’s New York auto show.
The CT5 will be built on an updated version of GM’s rear-wheel-drive Alpha platform, which carries the CTS, smaller ATS sedan and Chevrolet Camaro muscle car. Two trim level packages will be available: Sport and Luxury.
Styling cues include a fastback silhouette, angular headlights and vertical LED daytime running lamps. The front fascia reflects Cadillac’s latest design language and that of recent concept models, including the 2016 Escala.
Buyers will have two engine options: a turbocharged, 2.0-liter 4-cylinder engine or a twin-turbo 3.0-liter V-6. Each is mated with a 10-speed automatic transmission. All-wheel drive is optional.
Prior to its New York debut, Cadillac will release a series of teaser videos that use so-called autonomous-sensory-meridian-response (ASMR) techniques. The videos, which will be shown on various social media platforms, accentuate vehicle sounds—engine noise and Bose speakers—and visuals to elicit pleasurable sensations from viewers. Several other companies ran ASMR-type commercials during last month’s Super Bowl game.