Chery Automobile Eyes European Design Center
Chinese carmaker Chery Automobile Co. is preparing to open its first design studio in Europe.
The company will present its first European-bound model, the compact M31T crossover vehicle, in concept form this week at the Frankfurt auto show. The car also could eventually be marketed in the U.S. Chery plans to eventually offer a full line of passenger vehicles overseas, including those with hybrid and all-electric powertrains.
James Hope, who set up Chery’s design studio in Shanghai, is heading the team to do the same in Europe. The former General Motors and Ford executive tells Automotive News Europe that Berlin is a likely location for the new facility.
The high-end automotive CAD/CAM systems do a whole lot more than their name implies. In addition to design and manufacturing, they have the ability to support analysis, product data management, and more.
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.
A young(ish) guy that I’ve known for a number of years, a man who spent the better part of his career writing for auto buff books and who is a car racer on the side, mentioned to me that his wife has a used Lexus ES Hybrid.