Cooper Standard Shuffles Execs
Couch and Pumphrey to add responsibilities as DeBest departs the company
As part of a restructuring effort started in November 2019, Northville, Mich.-based sealing and fluid systems specialist Cooper Standard is realigning its executive team.
The changes, effective March 1, include added responsibilities for Christopher Couch and William Pumphrey.
Jeffrey DeBest, who joined Cooper Standard in early 2018 as executive vice president and president of the company’s Advanced Technology Group, is leaving the company.
Couch, senior vice president and chief technology officer, will assume leadership of Cooper Standard’s Applied Materials Science business. He will continue to oversee the company’s overall product development, global technology and program management efforts.
Couch joined Cooper Standard in 2016. During his 25-year career, he also has held executive positions at Lear, Johnson Controls and Toyota.
Pumphrey will lead the Industrial and Specialty Group, which includes commercial and off-road vehicles. He will continue to head Cooper Standard’s global automotive business and be in charge of corporate strategy, including a cross-functional initiative to bolster ROI.
Prior to joining Cooper Standard in 2011, Pumphrey served as president, Americas for Tower International. He also held leadership roles at Lear and UT Automotive, after starting his career at General Motors.
The changes are aimed at optimizing Cooper Standard’s business and continuing the company’s diversification efforts, says CEO Jeffrey Edwards.
“The new leadership structure will allow the company to streamline our operations and costs while maintaining our intense focus on profitable growth across diverse industries.”
Although the RAV4 has plenty of heritage in the small crossover segment, competition has gotten a whole lot tougher, so Toyota has made significant changes to the fourth-generation model.
Dan Nicholson is vice president of General Motors Global Propulsion Systems, the organization that had been “GM Powertrain” for 24 years.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”