Detroit Cancels 2020 Auto Show
This year’s Detroit North American International Auto Show (NAIAS) has been canceled but will return in June 2021.
Mich. Gov. Gretchen Whitmer says the TCF Center (formerly Cobo Center), which normally anchors the show, is to be converted by the U.S. Army Corps of Engineers into a 900-bed emergency hospital to help handle Michigan’s rising number of COVID-19 victims.
Detroit’s TCF Center
The Corps also is evaluating other sites in Michigan to become temporary care facilities. The field hospitals are expected to operate for roughly six months during the crisis.
“There is nothing more important to us than the health, safety and well-being of the citizens of Detroit and Michigan,” says NAIAS Executive Director Rod Alberts. “We support the city and state’s mission to help preserve life in the face of this challenging situation.”
General Motors, Ford and Fiat Chrysler Automobiles issued similar statements of support today.
Not Alone: More Auto Shows Canceled
The city’s North American International Auto Show, last held in January 2019, announced last year it would move to a June date beginning this year with a significant expansion in scope.
The show planned to expand to nearly 2 million sq ft by supplementing its usual exhibits and hospitality rooms at TCF Center with outside OEM and supplier displays and demonstration areas along the Detroit riverfront. In addition, the state’s Dept. of Transportation and PlanetM had organized autonomous vehicle demonstrations during the show, which were to run between downtown Detroit and the regional airport 20 miles west of the city.
2021 Detroit Auto Show
The show intends to at least equal this year’s expected array of activities in 2021. Dates for next year’s show and its major events are:
- Motor Bella, a display of vintage and modern Italian and British cars, June 11-14
- The Gallery, an invitational show of ultra-luxury and high-performance cars, June 14
- Press Preview, June 15-16
- AutoMobili-D, a PlanetM-sponsored showcase for developers of advanced mobility technologies and services
- Industry Preview, June 16-17
- Charity Preview, June 18
- Public Show, June 19-26
Show organizers say they are developing ideas for a fundraising activity later this year to fill in for year’s canceled Charity Preview. The event has for more than 40 years raised millions of dollars per year to support multiple children’s charities in the region.
As Sunday will be the Super Bowl, there will undoubtedly be plenty of automotive commercials before, during and after the game, many of which focus on pickup trucks, because the ad agencies who work for the various OEMs have done deep demographic research that indicates that people who like football like trucks and vice versa. (We’ve always been a fan of the 1998 Nissan Frontier commercial that told us “Dogs like trucks.”) Anyway. . .there is one tough pickup truck that won’t be part of the festival of ads on Sunday because it is for a product that isn’t available in the U.S., the Volkswagen Amarok.
Until model year 2010 Ford offered the Bronco, Explorer, Expedition, and Excursion vehicles with an Eddie Bauer trim package. But that’s so early 21st century.*
Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.