First-Quarter Results Sag for Harley-Davidson
Motorcycle maker Harley-Davidson Inc.’s first-quarter consolidated revenue fell 10% to $1.4 billion, and net earnings plunged one-third to $128 million.
Unit retail sales shrank 4% to 49,200 bikes in January-March on slumping demand in the U.S. and overseas. The company notes that tariffs and a recall that disrupted supplies contributed to the downturn.
The company predicts bike wholesales in the current quarter will be about 70,000 units compared with 63,900 in the same period last year. Full-year shipments are likely to decline to 217,000-222,000 units compared with 228,700 in 2018.
Harley-Davidson reiterates its More Roads plan to introduce 100 new models, add 2 million new riders in the U.S. and expand international business to 50% of total volume by 2027.
The little car that could still can. And this time as a car that not only gets great fuel economy, but which has ride and handling that makes it more than an econo-box (and its styling is anything but boxy).
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
The future of e-mobility depends on collaboration. Automotive companies will need to build business models based on strengths and limitations to tap into the EV value chain and fully capitalize on the opportunities within the new EV ecosystem.