Ford Ends U.S. Production of Taurus, Again
Ford Motor Co.’s Chicago plant built its last Taurus sedan on Friday, ending U.S. production of the long-running model.
Last April, Ford announced plans to discontinue sales of most of its conventional cars in North America.
The carmaker says it has built more than 8 million Taurus cars since the first-generation model was launched in 1986. This makes the car Ford’s fifth-highest-selling nameplate in history, after the F-Series pickup, Escort, Fiesta and Model T.
Praised for its then-radically rounded styling, the Taurus was the best-selling car in the U.S. for four straight years in the early 1990s. Subsequent generations of the vehicle didn’t fare as well, prompting Ford to pull the plug on the model in 2006. But the Taurus name returned two years later on a mid-cycle replacement for the short-lived Five Hundred sedan.
Ford scrapped the sedan’s Mercury Sable twin when the Taurus was redesigned for the 2010 model year. The entire Mercury brand was killed at the end of 2010.
Here's an overview of the study of assembly plant productivity that gets the undivided attention of all automakers: "The Harbour Report." Although the Big Three companies are getting better, they still have a way to go. But given the levels of competition, better won't be good enough for some plants, it seems.
According to Kunihiro Hoshi, chief engineer for the GX 470: “Three of my top goals were to create a body-on-frame vehicle with sweeping off-road performance and unibody-like on-road capability, and, of course, it had to meet the Lexus quality standard.” He met his goals. But why would anyone want to bang this vehicle around on rocks?
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”