Former Volvo Exec to Head Karma’s Sales and Marketing
Karma Automotive LLC has hired John Maloney as chief revenue officer in charge of sales and marketing, customer experience and public relations.
Maloney spent the last five years as an independent consultant. He previously was a senior executive at Volvo Car Corp., including a two-year stint heading the company’s North American operations. Maloney started his career at Ford Motor Co., which was Volvo’s former owner.
Karma was formed in 2014 when China’s Wanxiang Group bought the assets of Fisker Automotive. The California-based company’s Revero plug-in hybrid sedan is based on Fisker’s short-lived Karma model. An updated version of the Revero is due later this year.
There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
With 11 million educated citizens, Cuba is a huge, untapped automotive market.