Harley-Davidson Unveils 13 New Motorcycle Models
Harley-Davidson Inc. is using social media to help introduce five new touring motorcycles and eight all-new Softtail cruiser bikes.
The company has lined up celebrities and motorcycle enthusiasts in major markets worldwide to introduce the two-wheelers to their fans through various social media channels.
The rollout is part of the 114-year-old company’s plan to launch 100 new motorcycle models by 2027—its largest product development project ever. Harley-Davidson says the new 2018 model cruiser bikes deliver improved handling, thanks in part to new frames that are lighter and stiffer.
All Softail models come equipped with LED headlamps, redesigned instrumentation and fuel tanks, a USB charging port and an improved electrical system. The updated touring bikes add three top-of-the-line Custom Vehicle Operations models. Each is powered by a 117 cu-in Milwaukee-Eight engine, the company’s most powerful to date.