An edgy and aggressive look based on “parametric shapes and textures.” That’s how Hyundai describes its redesigned 2021 Elantra small car due in September.
Teaser images show a coupe-like profile with lots of sharp angles.
Cars Still Matter
The bold styling reinforces Hyundai’s commitment to the shrinking car segment.
Elantra interior (Image: Hyundai)
Although the carmaker has big plans to expand its crossover lineup, Hyundai also is taking care of its sedan portfolio. The new Elantra follows in the wake of the 2020 Sonata midsize car, which also features a stylish redesign—some of which is incorporated into its compact counterpart.
Both cars are vital to Hyundai’s future. The Elantra, which is known as the Avante in some markets, is Hyundai's bestselling car globally, and the fourth-best-selling compact car in the U.S. More than 13.8 million Elantra/Avantes have been sold since the first-generation models debuted 30 years ago.
Bigger and Bolder
The seventh-generation Elantra is longer, lower and wider than the somewhat staid current sedan. Design cues include an enlarged version of Hyundai’s cascading grille, which also is used on the Sonata, with fully integrated headlamps and lower air intakes.
Parametrics comes into play with three “character lines” that converge into a point in the middle of the front doors. This creates a multi-planed "polyhedral” 3D appearance, Hyundai says.
The rear features a faster backlight, full-length taillight and angled rear fascia. The wraparound look echoes that of the Sonata.
Hyundai calls the Elantra’s interior an “immersive cocoon.”
The driver-focused minimalist design features a large center touchscreen that blends into a digital display. Other goodies include a redesigned steering wheel and shifter.
Hyundai will take the wraps off the 2021 model next week during a livestream event in Los Angeles.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.
I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?