| 3:15 PM EST

Lexus to Launch Yacht Next Year

#Lexus #Toyota #BMW


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Toyota Motor Corp.’s upscale Lexus unit plans to begin selling a 65-foot yacht in the U.S. by the end of 2019.

The company announced the plan at this month’s boat show in Yokohama. At last year’s show, Lexus unveiled a 42-foot concept yacht (pictured) and several design sketches.
The ultraluxury 65-footer will be able to accommodate as many as 15 passengers. Features will include three guest bedrooms and separate crew quarters. Lexus says the yacht will strengthen the company’s brand image by creating a “dream-like vision of a luxury lifestyle” to which consumers can aspire. Pricing is expected to start at about $3 million.

Toyota’s Marine business is leading the development program, which is said to be in the production planning stage. Pulaski, Wis.-based Marquis-Carver Yacht Group will build the boat for Lexus.

Luxury car rival Mercedes-Benz unit has offered limited-edition powerboats and yachts for several years. BMW has shown similar concepts in recent years.

Related Topics


  • Can You Glue A Car Together?

    I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?

  • Nio Plant Venture Lands $1.5 Billion Investment

    Chinese electric-car startup Nio Inc. is forming a manufacturing joint venture with Beijing E-Town International Investment and Development Co., which is investing 10 billion yuan ($1.5 billion) in the business.

  • The Changing Definition of 'Niche Vehicles'

    Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.