Lexus to Launch Yacht Next Year
Toyota Motor Corp.’s upscale Lexus unit plans to begin selling a 65-foot yacht in the U.S. by the end of 2019.
Toyota’s Marine business is leading the development program, which is said to be in the production planning stage. Pulaski, Wis.-based Marquis-Carver Yacht Group will build the boat for Lexus.
Luxury car rival Mercedes-Benz unit has offered limited-edition powerboats and yachts for several years. BMW has shown similar concepts in recent years.
I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?
Chinese electric-car startup Nio Inc. is forming a manufacturing joint venture with Beijing E-Town International Investment and Development Co., which is investing 10 billion yuan ($1.5 billion) in the business.
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.