Lincoln Opens Its First Dealerships in China
Ford Motor Co. has opened its first three Lincoln brand dealerships in China.
The outlets in Beijing, Hangzhou and Shanghai are offering the Lincoln MKZ sedan and MKC crossover vehicle. Next year they will add the MKX and Navigator crossovers and an all-new large sedan.
Ford plans to open five more dealerships in China by year-end, then expand to 60 outlets in 50 cities by the end of 2016. The company says it believes Chinese shoppers will be impressed by the Lincoln brand's 97-year-old history.
Ford hopes to triple annual sales of Lincoln vehicles to 300,000 by 2020. The company has not announced a sales target in China.
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