Lyft to Pay Focus Group Not to Use Their Cars
Ride-hailing firm Lyft Inc. is launching a pilot program in Chicago that will offer participants financial incentives not to drive their own vehicles for a month.
The scheme is part of the “Ditch with Lyft” promotion to raise awareness about the benefits of ridesharing. Lyft will give 100 people $550 worth of credits to take alternative transportation methods. The package includes $300 in Lyft shared ride credits for carpool rides, $105 for Chicago’s “L” train and bus service, $100 for Zipcar hourly rentals and $45 for a one-month Divvy bike-share pass.
Participants must agree not to use their own vehicle for a month and are encouraged to talk about their experience on social media. Lyft will trust users to abide by the rule without taking their car keys away from them.Lyft estimates that it costs motorists nearly $1,100 per month to own a vehicle in Chicago. The company also is considering a similar pilot program in Portland.
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