Magna Opens $1.4 Billion Paint Shop in Slovenia
Contract assembler Magna Steyr has opened a $1.4 billion paint shop in Slovenia to support its assembly plant in Graz, Austria.
The two facilities are about 75 km (47 miles) apart. The new paint facility is ramping up with a staff of 200 and will double that number as the facility approaches capacity, Automotive News reports.
The Slovenian government, which provided €19 million ($21 million) in incentives, describes the project as the largest greenfield investment in the country’s history.
Magna Steyr announced plans for the paint shop more than two years ago and began pilot operations there in March. The Graz assembly plant currently makes cars for BMW, Jaguar, Mercedes-Benz and Toyota.
Although it is often said that the exterior design gets people into a car, a bad paint color on that exterior can keep them out. And bad colors and materials on the inside will drive them out. Which brings us to why Susan Lampinen and her colleagues are key.
Imagine a paint job—and “job” is a rather pedestrian word in this context—for a vehicle that is 10 layers thick and which uses 250 percent more paint than the standard, a standard which is already superlative.
Mazda North American Designers revealed four concept vehicles at SEMA this week.