Mahindra Crossover Wins First-Ever Global NCAP “Safer Choice” Award
Although what most people might know about Mahindra is that its Roxor off-road vehicle (literally an off-road vehicle, not street legal: as the company says on its site—which is www.roxoroffroad.com lest there be any doubt—"This is an off-road vehicle only, therefore it is NOT legal for use on any public street or highway. The ROXOR was designed and engineered to comply with off-highway vehicle standards such as those promulgated by ANSI/ROHVA (American National Standards Institute/Recreational Off-Highway Vehicle Association). . .”—is currently under review as to whether its previous grille looks too Jeep-like, it is worth noting that the company isn’t just making vehicles for crawling over and among rocks in its home market, India.
The company produces a compact crossover, the XUV300.
Mahindra XUV300 in Global NCAP testing. (Image: Global NCAP)
While that isn’t a surprise—what company anywhere isn’t in the crossover space?—what is important is that the XUV300 it received Global NCAP’s first-ever “Safer Choice” award, which was established in 2014 to improve safety in Indian vehicles.
This requires that a vehicle:
- Achieve a 5-star score for Adult Occupant Protection as defined by the Global NCAP New Market Test protocol
- Achieve at least a 4-star result in Child Occupant Protection
- Offer electronic stability control that meets the requirements of United Nations Regulations UN13H, UN140 or GTR9. If ESC is offered as an option it must be available on all model variants and sold separately (not as part of a “bundle”). And for the Indian market, it must be standard on at least 20% of all models sold in the country.
- Meet Pedestrian Protection requirements according to United Nations Regulations UN13H, UN140 or GTR9.
What’s more, all of the above must be validated in a Global NCAP designated laboratory.
Why Does This Matter?
While several people are paying attention to the possibility that the U.S. market may start to see an increasing number of vehicles from China, it is worth keeping an eye on India.
For one thing, the Ford EcoSport is built in its plant in Chennai. And as Tata Motors owns Jaguar Land Rover (which, incidentally, it bought from Ford in 2008), that India-based company certainly has deep familiarity with what American consumers are interested in.
As companies like Mahindra start making vehicles that have safety credibility, it is a smaller step to add in the technologies that American consumers are interested in, so. . . .
Although the RAV4 has plenty of heritage in the small crossover segment, competition has gotten a whole lot tougher, so Toyota has made significant changes to the fourth-generation model.
Chinese electric-car startup Nio Inc. is forming a manufacturing joint venture with Beijing E-Town International Investment and Development Co., which is investing 10 billion yuan ($1.5 billion) in the business.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”