| 9:26 AM EST

Mercedes to Skip New York Auto Show

Daimler AG’s Mercedes-Benz unit has decided not to participate in next April’s New York auto show.
#Audi #MercedesBenz #Cadillac

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Daimler AG’s Mercedes-Benz unit has decided not to participate in next April’s New York auto show.

The luxury carmaker, which skipped the Detroit and Chicago shows this year, is focusing more on exclusive events and digital marketing to reach potential buyers rather than doing so through costly auto shows. Mercedes participated in last month’s Los Angeles auto show but says it is too early to decide on whether it will exhibit there again next year.

Rival BMW opted out of the New York show this year. Other luxury brands such as Audi, Cadillac and Lexus participated in the New York show, which attracts more than 1 million attendees.

Mercedes also is experimenting with temporary stores in luxury malls as another way to engage with customers, Automotive News notes. Some 250,000 people have visited the so-called pop-up outlets that have resulted in 3,000 vehicle sales at local dealerships, according to Mercedes.

Related Topics

RELATED CONTENT

  • COVER STORY: Engineering the 2017 Honda CR-V

    It’s the fifth generation of a vehicle that has been increasing in sales year after year since its introduction in 1997.

  • 2016 Prius: The Fourth Generation

    The little car that could still can. And this time as a car that not only gets great fuel economy, but which has ride and handling that makes it more than an econo-box (and its styling is anything but boxy).

  • Can You Glue A Car Together?

    I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?