| 12:53 PM EST

New Genesis Models Delayed Until Fall

EPA certification pushed back due to COVID-19


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Hyundai’s Genesis luxury unit already has received a combined 14,500 customer reservations in the U.S. for its upcoming GV80 crossover vehicle and redesigned G80 sedan. Both vehicles are candidates for North American Vehicle of the Year awards in their respective segments.

                                          2021 GV80 (Image: Genesis)

Deliveries of the 2021-model vehicles were supposed to start this summer.

Not So Fast

But Genesis now says COVID-19-related delays have pushed the launches back to sometime this autumn.

Part of the problem is that it’s taking longer to get the vehicles certified because of a backlog at the Environmental Protection Agency’s emissions laboratory in Ann Arbor, Mich., which was closed for several months this spring due to the mandatory coronavirus lockdown.

Why it Matters

Genesis’ sales plummeted 25% in the first half of the year.

Much of the decline can be blamed on the coronavirus. But at least some is attributed to the fledgling brand’s need for new products, especially in the crossover segment.

The GV80 is Genesis’ first crossover, following three sedans. Starting at about $50,000, the midsize model is loaded with technology and luxury appointments. It will be followed by the slightly smaller GV70 next year and an all-electric model sometime later.

Slotting between the current G70 and G90 sedans, the third-generation G80 is built on a new platform and gets new powertrains—shared with the GV80—advanced safety equipment and updated styling. Pricing starts at $47,700.

Genesis introduced the GV80 and G80 earlier this year in South Korea, where both models are produced. The carmaker is counting on the U.S. launches to provide a significant sales boost.

Related Topics


  • Can You Glue A Car Together?

    I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?

  • Toyota Catching Air

    There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.

  • Pacifica: The Minivan That Matters

    While the whole notion of minivans might provoke an involuntary eye roll among some people, here’s an interesting fact: so far this year, through the end of March, Chrysler delivered 31,616 Town & Country minivans, which makes it, by far, the biggest selling vehicle in the brand’s showroom.