| 3:30 PM EST

Nissan Aims to Forge Tech Alliances with Suppliers

Sourcing increasingly includes Toyota affiliates
#asia #Toyota #Nissan


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

To say that Nissan’s supplier relationships aren’t very good would be a huge understatement.

The carmaker has consistently scored near the bottom of the annual North American Automotive OEM-Supplier Working Relations Index. This year, Nissan was dead last of the six OEMs ranked, finishing well behind perennial leaders Toyota and Honda.

Help Needed

Yet suppliers are expected to play a key part of the smaller Japanese carmaker’s latest turnaround plans, which include cutting costs by $2.9 billion yen, launching a dozen new products—while trimming its global lineup—and transitioning to autonomous, electrified and connected technologies.

Changing Tactics

Under former CEO Carlos Ghosn, Nissan was able to streamline its supply base and convince those who remained to cut costs. Suppliers bought into the plan based on the promise of higher volumes, Reuters notes, which Nissan delivered on by growing its global market share.

But expansion is no longer a viable near-term strategy. In fact, Nissan is in the process of slashing its production capacity by 20% and expects sales to fall further in coming years.

Tough Sell

Getting suppliers on board with renewed cost-cutting goals in such an environment won’t be easy, acknowledges COO Ashwani Gupta.

"We need to have a logic to convince both internally and externally that this is why we want the rationalization," he tells Reuters.

This will require creating a “technological partnership at a very early stage," Gupta adds.

Tech Partners

Nissan lists a couple of examples of its vision for the new relationships:

  • Panasonic worked with the carmaker to develop a night vision rearview mirror display.
  • Sunwoda Electric Vehicle Battery is collaborating on battery technologies for next-generation electrified vehicles.

Toyota Connection

Nissan also is increasingly turning to Toyota-affiliated suppliers, which analysts estimate now account for 10% of the carmaker’s parts.

The reason? Toyota suppliers typically are larger than Nissan’s own keiretsu base, thus can provide economies of scale cost benefits, explains William Nestuk, an analyst at Pelham Smithers.

"Nissan cannot currently fund the development of next-generation technologies without input from either the Renault side and/or from Toyota suppliers," Nestuk tells Reuters.

Bottom Line

Nissan’s future depends on improved supplier relationships.

To this end, the carmaker is becoming more humble and polite in its interactions, according to one vendor. And that’s at least a start in the right direction.


  • 2016 Prius: The Fourth Generation

    The little car that could still can. And this time as a car that not only gets great fuel economy, but which has ride and handling that makes it more than an econo-box (and its styling is anything but boxy).

  • Are you ready to catch the coming EV wave?

    The future of e-mobility depends on collaboration. Automotive companies will need to build business models based on strengths and limitations to tap into the EV value chain and fully capitalize on the opportunities within the new EV ecosystem.

  • 8 Rules for Getting Things Done Through People

    Effective management is a timeless skill—as demonstrated by this treasure of an article from the AutoBeat Group archive. Although the tools of the trade have changed and proliferated, the basics remain the same. Here are 8 old school (and just darn practical) rules for being an excellent manager.