November Car Sales Tepid in Europe
Weak new-car deliveries in Europe totaled 1.18 million units, up only 5% over a depressed sales period at this time last year.
But more telling are year-to-date results. Retail sales dipped marginally to 14.12 million passenger vehicles in January-November, dragged down by a 103,000-unit drop in Nissan deliveries.
Year-on-year comparisons have been warped since September by Europe’s switch to the new WLTP emission test procedure in 2018. The move caused three months of production disruptions last year that depressed sales through most of the fourth quarter.
That means this year’s stats since September look better than they really are. And November results were only mildly better than year-ago levels.
Among Europe’s largest national markets, retail sales jumped 10% to 299,100 units in Germany. But advances were 2% or less in France, Italy and Spain. Sales fell 1% in the U.K., where Brexit worries continue to sap an already weak car market.
For January-November, national sales rose 4% in Germany. But they were down for all four of the other top markets.
VW, Daimler Asian Brands Shine
Demand for European brands last month was nothing to brag about. The gainers were Volkswagen Group (+13% to 312,100 units), Daimler (+7% to 88,700), Renault (+4% to 122,000) and Ford (+3% to 74,000). All the other local manufacturers lost ground in November.
Year-to-date figures were equally sobering. Eleven-month totals were up for VW Group (+2% to 3.57 million vehicles) and Daimler (+4% to 926,800). But they were down for everyone else.
The top seven Asian brands outperformed the overall market last month, growing 6% to 212,800 units on gains for Toyota, Hyundai, Kia, Mazda, Honda and Mitsubishi. Nissan’s volume shrank 4%.
Year-to-date volume for Asian producers declined 2% to 2.57 million vehicles. Nissan was the spoiler, with sales that plummeted 23% to 361,000 vehicles.
It’s the fifth generation of a vehicle that has been increasing in sales year after year since its introduction in 1997.
If heritage means anything in this industry, then it is surprising that Buick doesn’t make more of its history because the story of the early years of the company is nothing short of astonishing.
To know that 3,000 cars have been delivered since October 2015 would undoubtedly result in a shrug: in 2017 Toyota delivered 387,081 Camrys, so that 3,000 is less than one percent, and this is in one year, not just over two.