Paint by Supercar Numbers…Big Numbers
Let’s be honest: Spending $3 million on a car—or virtually anything other than a cure for cancer or feeding the homeless—is absurd.
But if you have the means and desire (and some people obviously do), you don’t want to scrimp on the paint job—or lack thereof.
Koenigsegg Jesko Absolut (Image: Koenigsegg )
That’s the thinking behind some of the options on Koenigsegg’s upcoming Jesko hypercar. Buyers can up the exclusivity of the car with an exposed black carbon fiber finish for a mere $443,000.
That’s right, nearly half a mill for choosing not to have the car painted.
To put this in perspective, you could get a Lamborghini Aventador S or a stripped-down Rolls-Royce Phantom for about the same amount of money. That’s for the entire cars, not just the carbon finish.
Or you could buy a Bentley Bentayga, plus a Porsche Taycan and a loaded Corvette C8.
Koenigsegg is allowing qualified buyers to configure the Jesko online. One of the handful selected by the company (production will be limited to 125 units) is real estate mogul and car collector extraordinaire Manny Khoshbin, who shared his choices on YouTube.
For those who don’t want to splurge on the naked carbon exterior, there are several relatively more modest choices. These include carbon fiber tints in green, blue, red or purple at $346,000 each, or more traditional paint jobs (Apple Red and Sweet Mandarin) at $63,300, pearl paints for $25,000 or metallic finishes for $14,000. There also are a few solid exterior colors available for no additional cost.
Buyers also have plenty of other options to choose from, including:
- Carbon wheels with Michelin Cup 2R tires ($110,700)
- Gold leafing ($43,000)
- Black interior trim ($15,700)
- 4-point seat harness ($7,700)
- G-force instrumentation ($6,700)
Khoshbin’s initial specifications for the Jesko add up to $3.4 million. He also configured a souped-up Jesko Absolut at nearly $4.1 million.
The Absolut promises to be the fastest car in the world. That honor currently belongs to the Bugatti Chiron Super Sport+, which hit 304 mph during tests last year.
Powered by a 5.0-liter twin-turbo V-8, the base Jesko makes 1,280 hp on gasoline and as much as 1,600 hp on E85 biofuel. The car generates 2,200 lbs of downforce.
The new supercar is named after Jesko von Koenigsegg, the father of company founder and CEO Christian von Koenigsegg.
Although it is often said that the exterior design gets people into a car, a bad paint color on that exterior can keep them out. And bad colors and materials on the inside will drive them out. Which brings us to why Susan Lampinen and her colleagues are key.
PPG's Application Development Center has cooked up a number of new recipes for powder coating, from changing color on the fly to cutting drying time. The company hopes the new processes will drop more than over spray to the bottom line.
Imagine a paint job—and “job” is a rather pedestrian word in this context—for a vehicle that is 10 layers thick and which uses 250 percent more paint than the standard, a standard which is already superlative.