Pininfarina Taps Ex-Tesla Exec as Sales Chief
Luxury electric vehicle maker Automobili Pininfarina has appointed Jochen Rudat as its chief sales officer.
Rudat most recently headed Tesla Inc.’s operations in central Europe. He previously was s a dealer development manager for BMW AG in Switzerland.
Automobili Pininfarina was launched last year by Mahindra & Mahindra Ltd.’s Pininfarina SpA design unit. The company intends to develop an array of high-performance EVs, starting next year with the Battista supercar and an unnamed crossover vehicle. The latter will ride on a modular chassis that Pininfarina is developing with Bosch and Benteler.
A young(ish) guy that I’ve known for a number of years, a man who spent the better part of his career writing for auto buff books and who is a car racer on the side, mentioned to me that his wife has a used Lexus ES Hybrid.
Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.
The thing about the Wrangler Willys Wheeler: It is a toy for a grown-up boy.