Pininfarina Taps Ex-Tesla Exec as Sales Chief
Luxury electric vehicle maker Automobili Pininfarina has appointed Jochen Rudat as its chief sales officer.
Rudat most recently headed Tesla Inc.’s operations in central Europe. He previously was s a dealer development manager for BMW AG in Switzerland.
Automobili Pininfarina was launched last year by Mahindra & Mahindra Ltd.’s Pininfarina SpA design unit. The company intends to develop an array of high-performance EVs, starting next year with the Battista supercar and an unnamed crossover vehicle. The latter will ride on a modular chassis that Pininfarina is developing with Bosch and Benteler.
The Tesla Model 3 is certainly one of the most controversial cars to be launched in some time, with production models (a comparative handful, admittedly) presented on a stage with a throng of people treating it like it was an event with Beyoncé, Taylor Swift and Ed Sheeran, all at the same time.
The historic plant has built—and is building—a lot of cars in its 70-year run of commercial vehicle production. Today, with the e-Golf and the GTE, it is making what are arguably the most-advanced Volkswagens out there.
Chrysler pioneered the modern-day minivan more than 30 years ago and has been refining and improving that type of vehicle ever since.