Porsche AG’s redesigned 911 sports car contributes 29% of the company's profits, the industry's highest margin for any new model launched in 2019, according to a Bloomberg Intelligence analysis.
The 911’s profit level is even more impressive considering the car currently accounts for only about 11% of Porsche’s total vehicle sales. The carmaker launched the base coupe and Carrera S versions of the eighth-generation model this year and will add Turbo and other variants in 2020, which Bloomberg notes likely will generate even higher profits.
Bloomberg rates Aston Martin’s DBX supercar as the next-most-lucrative launch this year, contributing 21% of the carmaker’s profits. Other high-margin models are the Ferrari F8 Tributo (17%) and BMW X5 and Mercedes-Benz GLE (each at 16%).
Although the RAV4 has plenty of heritage in the small crossover segment, competition has gotten a whole lot tougher, so Toyota has made significant changes to the fourth-generation model.
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”