Porsche Clarifies Macan EV Strategy
Porsche AG will continue to make piston-powered versions of its Macan compact crossover when an all-electric second-generation model debuts 2-3 years from now.
But the carmaker explains it will sell an updated version of the current model (pictured) with a piston engine alongside the next-generation Macan EV for an unspecified time in certain markets.
News of the dual-model strategy was first reported by Autocar. Porsche tells the British enthusiast magazine that continuing the current Macan is justified because some markets don’t have the infrastructure to fully support EVs.
The electrified Macan will ride on Volkswagen Group’s PPE (Premium Platform Electric) architecture. The gasoline-powered model will continue to ride on the Audi-developed MLB (Modular Longitudinal) platform.
Autocar suggests that Audi may adopt a similar strategy for the Q5 crossover by continuing to offer the current model after launching a next-generation electric version.
Chrysler pioneered the modern-day minivan more than 30 years ago and has been refining and improving that type of vehicle ever since.
Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.
The pickup-truck segment in the U.S. market is somewhat like the vehicles themselves: big.