The Number-One Vehicle Paint Color Is. . .

Isn’t it sort of the absence of color?


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

In 1968 The Beatles released an album titled “The Beatles.” Most people don’t know it by that name. Because of the monochromatic approach to the cover art, it is better known as “The White Album.”

BASF white color

BASF “Lunar Regularis” white (Images:BASF)

One can only wonder whether it is because of that the just-released “BASF Color Report 2019 for Automotive OEM Coatings” finds that the most popular automotive color in the world is. . .white.

According to the BASF study approximately 39% of the vehicles produced were painted white.

In the Asia-Pacific market white accounts for nearly 50% of the vehicles. In North America and the Europe, Middle East and Africa (EMEA) region it is approximately a third.

BASF white

BASF “Pivital White”

Skip the Kaleidoscope

And although one might think that once we get past that color there would be a veritable palette of colors, that’s not the case.

Rather, the next three-most popular colors are black, gray and silver. These account for another 39% of the vehicles produced in 2019.

So now we’re at 78% of all vehicles being produced not exactly colorful.

BASF found that 9% of the vehicles were painted blue. And another 7% red.

And as a note of some sort of colorful hope, the color researchers have discovered that there are two emerging colors: brown and beige, particularly in the EMEA.

Brown and beige.

Somehow exterior designers everywhere are choking back a tear.

Related Topics


  • Things to Know About Cam Grinding

    By James Gaffney, Product Engineer, Precision Grinding and Patrick D. Redington, Manager, Precision Grinding Business Unit, Norton Company (Worcester, MA)

  • Designing the 2019 Ram 1500

    Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”  

  • Weighing the Options for Automotive Lightweighting

    Designing lighter, stronger and more cost-effective automotive products provides a solid competitive edge to the companies that produce them. Here’s why some are switching their materials from steel to magnesium. (Sponsored Content)