Tokyo Auto Show Attendance Soars 70%
Organizers of the Tokyo auto show say attendance over the event’s 12-day run topped 1.3 million people, up 70% over depressed 2017 levels.
The show credits much of its revival to efforts led by Toyota Motor Corp. President Akio Toyoda to market the show more like a theme park.
The turnout reversed steady declines for the biennial show, which reached a high of 2 million visitors in 1991. Attendance at other global auto shows also has plunged as carmakers shift their resources to private events and other venues.
The increase (including paid and free admission) was achieved despite the participation of only a handful of foreign brands and a makeshift exhibition space. The latter was due to construction at the venue’s waterfront site in preparation for next year’s Summer Olympics.
In addition to traditional car displays, the Tokyo show included a variety of entertainment activities. These ranged from musical performances and video game tournaments to drift-driving demos and aerial drone racing. Admission to these areas was free.
Toyoda, who also heads the Japan Automobile Manufacturers Assn., had set a goal of 1 million visitors for this year’s Tokyo show, which closed on Monday.
In September, Toyoda was appointed to a second two-year term at JAMA. He already is looking ahead to the next show, vowing that the 2021 event will be “far beyond” his imagination.
It’s the fifth generation of a vehicle that has been increasing in sales year after year since its introduction in 1997.
For conducting business in the U.S. market, Toyota has historically had several separate business entities: a sales and distribution company headquartered in California (Toyota Motor Sales, USA); manufacturing operations (Toyota Motor Manufacturing North America); a racing subsidiary (Toyota Racing Development, USA); the Toyota Technical Center for R&D in Ann Arbor; and a design facility in California (Calty Design Research, Inc.). On April 1, 2006, Toyota merged its R&D operations and its manufacturing operations into a single company.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”