Uber Debuts Reserve-a-Ride Option
Users can book trips as far as 30 days ahead of time.
Next week, Uber plans to begin letting customers in 22 U.S. cities book rides well in advance of the trip itself.
Until now, customers hailed an Uber ride exactly when they needed it and ended up a few minutes later with the nearest driver.
Now they can use Uber Reserve to arrange a pickup somewhere between two hours and 30 days ahead of the trip. The service includes as much as 15 minutes of wait time for customers who are running late.
Users also can pre-select their driver from a list of available candidates. As usual, the cost of the trip is presented upon booking.
Uber Reserve gives customers a $50 credit if their driver doesn’t show up on time.
The new ride-hailing option will debut through the company’s high-end Uber Black and Black SUV services. Cheaper options via UberX, Comfort and XL are scheduled to jump in by year-end.
Coast to Coast
Uber Reserve will launch next week in Atlanta, Austin, Charlotte, Charleston, Chicago, Dallas, Denver, Fort Myers, Houston, Las Vegas, Miami, Milwaukee, Naples, Nashville, New Jersey, New York City, New Orleans, Orlando, Philadelphia, Phoenix, Seattle and Washington, D.C.
Last week, Uber and four rival services prevailed in a California referendum that allows them to continue to treat drivers as independent contractors rather than full employees.
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