VW’s Jetta Brand Off to Strong Start in China
Volkswagen AG new Jetta sub-brand in China beat VW’s first-month sales target by 30%, according to Automotive News.
The newspaper cites company data reported by Auto Market Online. The online service says September deliveries totaled 11,100 units, compared with the 8,500 units expected by VW.
VW confirmed plans in February to launch Jetta as its own entry-level brand in China. The marque debuted last month with two models—the VS3 small sedan (pictured) and VS5 small crossover vehicle— and plans to add the larger VX7 crossover soon.
Media reports say VW also may add a mini-crossover called the Jetta VS3, a variant of SEAT’s Arona model. The Jetta lineup is being marketed through its own dealer network in China.
VW unveiled all three Jetta models in March. The cars were designed at VW headquarters in Wolfsburg and are being produced in Chengdu through VW’s joint venture with China FAW Group. All three models share the company’s ubiquitous “MQB” front-wheel-drive platform, which also carries the VW Polo, Golf and Passat cars and Tiguan small crossover.
To know that 3,000 cars have been delivered since October 2015 would undoubtedly result in a shrug: in 2017 Toyota delivered 387,081 Camrys, so that 3,000 is less than one percent, and this is in one year, not just over two.
If heritage means anything in this industry, then it is surprising that Buick doesn’t make more of its history because the story of the early years of the company is nothing short of astonishing.
Ford has made an accomplishment that will never be bested, never even be tied.