| 11:08 AM EST

Yamaha to Stick with Motorcycles

Motorcycle specialist Yamaha Motor Corp., which has partnered with Gordon Murray Design Ltd. on several concept cars, is no longer pursuing any automotive projects.
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Motorcycle specialist Yamaha Motor Corp., which has partnered with Gordon Murray Design Ltd. on several concept cars, is no longer pursuing any automotive projects.

Yamaha concluded it can’t make a business case for a sufficiently unique specialty car that stood out from the competition, a company official tells Autocar. The magazine says Yamaha will continue to consider smaller bike-like mobility projects.

Yamaha teamed with Gordon Murray on the 2013 Motiv city car and 2015 Sports Ride performance car (pictured) concepts. The latter features an ultra-lightweight carbon fiber construction.

Yamaha also has partnered with Sony Corp. on a pair of self-driving demonstration vehicles, including this year’s SC-1 Sociable Cart that used Yamaha’s autonomous vehicle technologies. It isn’t clear where that program stands.

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