MARKETING

Model Proliferation

Powertrains, “regional” vehicles to drive diversification

Bill Hampton
Editor-in-Chief, AutoBeat Daily

SEAT Goes for Colorful Camo

Rather than the standard black-and-white used to camouflage vehicles under development, SEAT celebrates its Catalan roots

A New Term to Get Used to: “Disownership”

The way people are going to get transportation is changing the world over. Get ready for it.
#AlfaRomeo #Tesla #Amazon

How To Thrive in the Automotive Downturn

As global markets start to slow, automotive companies must realize that technology disruption makes this downturn fundamentally different – and thriving requires a new approach.

Freudenberg Takes on Electrification

Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.
#FreudenbergGroup

NADA Forecasting Sales of 16.8-million New Cars, Light Trucks in 2019 Business

According to the National Automobile Dealers Association’s senior economist Patrick Manzi, “We’re forecasting sales of 16.8-million new cars and light trucks in 2019.”
#Ford #Toyota #Dodge

Want The Basics?
START HERE

LMC Auto’s Jeff Schuster on the Industry

When it comes to how the automotive market is doing—and how it is likely to do—you’d be hard-pressed to find someone who knows more than Jeff Schuster
#Mazda #Infiniti #tech

Ford and Yakima: What This Means

Until model year 2010 Ford offered the Bronco, Explorer, Expedition, and Excursion vehicles with an Eddie Bauer trim package. But that’s so early 21st century.*
#oem #Ford #Google

Ford Bronco Next Month—Here’s What We (Think We) Know So Far

Vehicle could be Ford’s most important upcoming launch
#Jeep #Ford #HP

China Calls the Shots on Car Sales

China continues to magnify the ups and downs of global sales totals.
#BYD #Mitsubishi #Nissan

Cars Keep Getting More Reliable

The J.D. Power Vehicle Dependability Study proves cars are more dependable than ever, even though they also keep getting more complicated.
#BMW #Buick #Cadillac

Nikola Reveals Electric Pickup Plans

Nikola jumps into a crowded electric pickup truck market
#Nikola #Rivian #Tesla

Nissan Helping National Parks: Trucks Like Trees

“Calling All TITANS” is a marketing initiative that Nissan created last fall to organize an affinity group among owners of the Titan pickup.
#oem #Nissan #sustainability

NACTOY Finalists Announced

The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
#oem #Hyundai #Ram

Chevy Tahoe Back in Black

Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.
#HP #oem #Chevrolet

VW Amarok and Serious Sport

As Sunday will be the Super Bowl, there will undoubtedly be plenty of automotive commercials before, during and after the game, many of which focus on pickup trucks, because the ad agencies who work for the various OEMs have done deep demographic research that indicates that people who like football like trucks and vice versa. (We’ve always been a fan of the 1998 Nissan Frontier commercial that told us “Dogs like trucks.”) Anyway. . .there is one tough pickup truck that won’t be part of the festival of ads on Sunday because it is for a product that isn’t available in the U.S., the Volkswagen Amarok.
#Nissan #Volkswagen #oem

Buying a Car from a Vending Machine

Although used-car shopping is something that we don’t ordinarily cover, this is a bit too, well, bizarre to overlook: The Carvana Car Vending Machine.