MARKETING

J.D. Power APEAL: What Do Customers Like?

If the Initial Quality Study (IQS) is about issues customers have after three months of ownership, the Automotive Performance, Execution and Layout (APEAL) study is about what they like. Really like

Gary S. Vasilash
Transportation Editor, Gardner Business Media

2020 Hyundai Sonata Limited

Yes, the “Ghost Kar.” It is scary good
#Apple #Hyundai #chassis

SEAT Goes for Colorful Camo

Rather than the standard black-and-white used to camouflage vehicles under development, SEAT celebrates its Catalan roots

A New Term to Get Used to: “Disownership”

The way people are going to get transportation is changing the world over. Get ready for it.
#Tesla #AlfaRomeo #Cadillac

How To Thrive in the Automotive Downturn

As global markets start to slow, automotive companies must realize that technology disruption makes this downturn fundamentally different – and thriving requires a new approach.

January 7, 9am CST

AutoBeat Live is a monthly 30-minute show featuring conversations with leading observers of and people in the auto industry. Each episode will include insights about what’s happening—things that may affect suppliers to the industry. 

XPeng and NIO: Their Approaches to the Market

Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities

Simon Sproule Has Forgotten More About Auto Than Many Experts Know

With a CV like his, there is a depth of knowledge not readily matched.
#Fisker #people #AutolineAfterHours

Auto Brands Slipping in Value, Except Tesla

Toyota continues to lead the way
#Nissan #Toyota #Cadillac

The Jaguar XE Is Dead; Long Live the E-Pace

Ongoing shift to crossovers cited for the demise of the luxury brand’s entry-level car
#Jaguar

Redesigned Hyundai Tucson Breaks Cover

4th-Gen crossover boasts bold design, hybrid option, more tech
#Hyundai #asia

LMC Auto’s Jeff Schuster on the Industry

When it comes to how the automotive market is doing—and how it is likely to do—you’d be hard-pressed to find someone who knows more than Jeff Schuster
#Mazda #Hyundai #Nissan

Ford and Yakima: What This Means

Until model year 2010 Ford offered the Bronco, Explorer, Expedition, and Excursion vehicles with an Eddie Bauer trim package. But that’s so early 21st century.*
#Lincoln #Google #Apple

Nissan Helping National Parks: Trucks Like Trees

“Calling All TITANS” is a marketing initiative that Nissan created last fall to organize an affinity group among owners of the Titan pickup.
#sustainability #oem #Nissan

NACTOY Finalists Announced

The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
#Genesis #Hyundai #GMC

Freudenberg Takes on Electrification

Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.
#FreudenbergGroup

Chevy Tahoe Back in Black

Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.
#Chevrolet #oem #HP