If the Initial Quality Study (IQS) is about issues customers have after three months of ownership, the Automotive Performance, Execution and Layout (APEAL) study is about what they like. Really like
Gary S. Vasilash
Transportation Editor, Gardner Business Media
Rather than the standard black-and-white used to camouflage vehicles under development, SEAT celebrates its Catalan roots
As global markets start to slow, automotive companies must realize that technology disruption makes this downturn fundamentally different – and thriving requires a new approach.
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
Plan aims to boost profits, reduce volumes
The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
#Genesis #Hyundai #GMC
Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.
Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.
#Chevrolet #oem #HP